Ultra1Plus Motor oil, lubricants, transmission fluids

ULTRA1PLUS Leader in motor oils and specialized fluids

Our History and legacy in the industry

Ultra1Plus™ is a family-owned company with extensive experience in producing high-quality oils and specialized fluids. Since our founding in collaboration with Standard Oil NJ, we have been pioneers as the first privately-owned refinery and lubricant manufacturer in Venezuela. Over the years, we have expanded our operations to serve markets in the United States and around the world, always committed to excellence and innovation.

The evolution of UltraGroup:
A national leader

1974

Building a Lubricants Legacy

In 1974, a small group of pioneering employees launched a company that would become the first private lubricant manufacturer in Venezuela, known as Puramin. This innovative effort was made possible through a technological partnership with Creole Petroleum Corporation, a subsidiary of Standard Oil NJ.

1997

UltraGroup's Transformation as a National Distributor

1997: UltraGroup achieved a significant milestone by becoming the national distributor of Castrol Motor Oils. Three years later, we made an even more remarkable transition by switching our focus to Pennzoil and Quaker State, solidifying our presence in the industry.

2000

Two Decades The Evolution of Our Joint Venture, Puramin-UltraGroup

2000-2007: Our now 22-year-old joint venture, Puramin-UltraGroup, was created and licensed to manufacture Pennzoil, Quaker State, BP, Castrol, Shell, Texaco, and Valvoline products for the northern region of South America. For seven years, we blended and filled their products. To meet the demands of newer generation SAE/API specifications, we developed long-term sourcing relationships with refineries and additive producers in the U.S.A.

2004

Rebranding History: Ultra1Plus™ Oil's Journey in South America and the Caribbean

2004: We proudly introduced our exceptional premium quality oil brand, Ultra1Plus™, initially under the name UltraLub, in select markets. Over time, our remarkable product has gained widespread recognition and is now available in a total of 14 vibrant countries across the beautiful regions of South America and the enchanting Caribbean.

2007

Focused exclusively on the Ultra1Plus™ brand

2004: We proudly introduced our exceptional premium quality oil brand, Ultra1Plus™, initially under the name UltraLub, in select markets. Over time, our remarkable product has gained widespread recognition and is now available in a total of 14 vibrant countries across the beautiful regions of South America and the enchanting Caribbean.

2009

The Emergence of Transparency: Our PET Bottle Innovation

2009: A significant milestone was achieved with the introduction of our innovative "Nothing to Hide" PET bottle. This groundbreaking development not only symbolized our commitment to transparency but also revolutionized the packaging industry. The clear PET bottle offered consumers a direct view of the product within, eliminating any doubts or suspicions, and promoting a sense of trust and integrity. This groundbreaking packaging solution reflected our dedication to not just delivering quality products but also to fostering a relationship of openness and honesty with our customers.

2012

Incident at the Nearby PDVSA Facility

2012: a devastating fire broke out at the nearby PDVSA Amuay refinery, sending shockwaves through the entire community and having a profound impact on our Puramin factory. The fire not only disrupted our operations but also caused significant damage to our facilities, leaving us with the formidable task of rebuilding the factory from the ground up, brick by brick. Yet, in the face of adversity, we persevered, and by late 2012, we had successfully resurrected our Puramin factory. This event made us purchase a second manufacturing facility in Miranda, Venezuela. This strategic move not only bolstered our production capacity but also ensured that we could continue to meet the needs of our customers

2017

Charting a New Course: Ultra1Plus™ Expands Its Horizons in Houston, Texas

2017: Ultra1Plus™ embarked on an ambitious journey, marking its foray into the U.S. market. This pivotal step marked the beginning of a transformative era for the company, as it gradually shifted its operations to the vibrant city of Houston, Texas. This strategic relocation brought with it a multitude of advantages, including access to a robust talent pool, proximity to key industry players, and a favorable business environment. Houston, known for its dynamic and diverse business landscape, offered Ultra1Plus™ an ideal backdrop for its growth and expansion plans. With a finger on the pulse of innovation and an eye on the horizon, the company's decision to make Houston its home base set the stage for exciting developments in the years to come.

2019

Commenced Market Expansion Endeavors

2019: Ultra1Plus™ has grown significantly in the domestic market and beyond. Our expansion into Canada and Mexico has been a testament to our dedication to providing top-quality products and services to a broader audience. While we have solidified our presence in our home country, the extension of our operations into these neighboring nations reflects our commitment to delivering excellence on an international scale. We're excited to continue serving customers in Canada and Mexico, building upon our reputation for innovation, quality, and reliability. Our goal is to provide superior solutions and enhance the automotive and industrial sectors across North America, and this expansion is a significant step towards that vision.

2021

Unveiling the Culmination: Our Remarkable Facility Installation

2021: Ultra1Plus™ successfully completed the installation of our strategically positioned, state-of-the-art manufacturing facility, located in close proximity to the refineries at the bustling Port of Houston. Additionally, we have established an extensive distribution center in the sunny state of Florida. Leveraging our unwavering commitment to "Made in the USA" production, we are delighted to report that our exports have shown remarkable growth, reaching an impressive 32 countries worldwide. This outstanding achievement has not gone unnoticed, as we proudly received the prestigious "Exporters of the Year 2021" award from none other than the esteemed Small Business Administration. Our journey of expansion and excellence continues unabated, marked by the appointment of an increasing number of distributors to further enhance our services across the United States.

2022

Ultra1Plus™ Secures a Spot on the Inc 5000 List

2022: Ultra1Plus™ achieved a significant milestone by earning a coveted spot on the Inc 5000 list, a recognition reserved for the fastest-growing privately owned companies. This remarkable accomplishment underscores Ultra1Plus™'s steadfast dedication to excellence, innovation, and its valued customers. The honor is a testament to the hard work and commitment of the entire team, and it would not have been possible without the trust and support of loyal customers. This recognition serves as a source of inspiration, motivating Ultra1Plus™ to continue pushing boundaries and setting new industry standards as they look ahead to a promising future. Ultra1Plus™ expresses deep gratitude to all who have played a part in their success and eagerly anticipates delivering exceptional products that surpass customer expectations.

2023

A Year of Remarkable Achievements and Unwavering Commitment

2023: For the second consecutive year, we have proudly secured a coveted spot on the prestigious Inc. 5000 list, a testament to our consistent growth and outstanding performance. Simultaneously, we have obtained the highly sought-after ISO 9001:2015 certification, underscoring our unwavering commitment to quality and excellence. These dual milestones reflect our dedication to not only meeting but exceeding industry standards, setting a benchmark for success and innovation in our field. We look forward to building on this momentum as we continue to push the boundaries of what's possible in the years ahead.

time line

1974
1997
2000
2004
2007
2009
2012
2017
2019
2021
2022
2023

Innovation and commitment
Launch of Ultra1Plus™: quality, purity, and transparency

This year, we took a significant step in our history with the launch of our premium oil brand, Ultra1Plus™. This product not only meets the stringent SAE and API standards but is also packaged in our distinctive transparent PET bottles, an innovation that underscores our commitment to purity and transparency. These bottles allow our customers to see the quality of our oils directly, reinforcing trust with every purchase.

Our factory-direct pricing structure is another key pillar of our strategy. This approach has enabled us to establish and maintain long-lasting relationships with dedicated distributors, ensuring that Ultra1Plus™ reaches end consumers with exceptional value.

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Ultra1Plus Motor oil, lubricants, transmission fluids
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