Built From Experience. Driven by Trust.

Every company has a beginning.

Ours began with work.

Not theory. Not slogans. Work.

The kind of work that teaches you how important quality really is. The kind of work that shows you what happens when a distributor depends on a shipment, when a mechanic recommends a product, when a fleet cannot afford downtime, and when a customer needs the right fluid at the right time.

That experience shaped Ultra1Plus™.

For nearly half a century, our family has been connected to the lubricant industry through distribution, manufacturing, product development, export, logistics, and long-term customer relationships. We learned the business by serving the market, listening to customers, solving problems, and understanding that trust is earned one order, one product, and one promise at a time.

Ultra1Plus™ was created from that experience.

We wanted to build a lubricant brand that combined premium quality, American manufacturing, technical knowledge, global reach, and real partnership. A brand strong enough for demanding commercial markets, but personal enough to answer the phone. A brand serious enough for fleets, distributors, retailers, and industrial customers, but accessible enough for the everyday driver who simply wants to protect their vehicle.

Today, Ultra1Plus™ is trusted in 32 countries and continues to grow across automotive, heavy-duty, industrial, marine, agricultural, powersport, retail, e-commerce, and export channels.

Still, the heart of the company has not changed.

We believe quality matters. We believe relationships matter. We believe Made in USA still means something. And we believe the people who keep the world moving deserve products they can trust.

That is why we do what we do.

That is Ultra1Plus™.